Word of the Week #swing shop

The next word of the week comes via NARTS, the Association of Resale Professionals

swing shop - "an interior window or area in your store that features a category of items"

zenmerchandiser.com


Urban Outfitters has some of the best swing shops I've seen but even your local thrift shop will feature areas in the store where like items are grouped together in a display. It might be based around a color, a theme like a holiday coming up or even a sport or game. 

For the resale professional this is a great opportunity to give shoppers a quick peak into the goods that are sold in your store. You can even translate this strategy to an E-shop by creating a landing page that has similar goods grouped together. 


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